How effective is the combination of your main product and ancillary texts?
Our ancillary texts and main product I believe compliment each other quite nicely, as both have the underlying theme of the Australian traveller, we purposefully put the koala bear on the mag ad as we felt this was the one thing if any that people would take away from our video as it was like a leit-motif or mascot/recurring theme. As well as using the road sign again a great signifier used in both texts.
As we were also re-branding the song we had to take into account the connection between original 'Men at Work' videos and their adverts and posters as well as single/album covers.
We tried to use nice bright colours in the advert as there is plenty used in the video and most of the footage was taken on sunny days so the shot for the advert was taken of the moors on a bright day to enhance the grass and landscape, with a road sign with bright yellow colour and almost a nice cartoon style to it.
Also both the advert and the video are taken in similar locations as it is meant to be a juxtaposition and so the locations are surburban yorkshire again signifying the backpacker style to the whole concept.