Friday 25 March 2011

Evaluation Question 3

What have you learnt from your audience feedback?s




Overall the feedback we received was through Voxpop, where we asked a wide range of questions about genre and what our primary target audiences understanding of 80's music, to try and discover if it would be possible to rebrand' Men At Work' to appeal to a youth asdience. The Voxpop and Facebook response extremely beneficial it helped us to discover there was scope to sell to a 'youth' audience for a initial song preformed and released in the 80's.


The response from Facebook, showed a general group of 17- 18 and 30+ had a positive response the video, enjoying the comical spin, and does give us general criticises about casting and details to change.

Overall the feedback we received through Voxpop, where we asked a wide range of questions about genre and what our primary target audiences understanding of 80's music, to try and discover if it would be possible to rebrand' Men At Work' to appeal to a youth audience. The Voxpop and Facebook response extremely beneficial it helped us to discover there was scope to sell to a 'youth' audience for a initial song preformed and released in the 80's.

The response from Facebook, showed a general group of 17- 18 and 30+ had a positive response the video, enjoying the comical spin, and does give us general criticises about casting and details to change.

We found through our target audience video. That teenagers aged between 16 - 18 reacted to the positively, they could recognize the song from recent media coverage, showed in a earlier post e.g a recent scrubs episode. This overall means the song was able to be re-branded to appeal to a youth audience, but it needed it to be comical.
Initially however we found hard to distinguish if people found the video comical because of the narrative and style of the product or whether it was because a lot of the audience knew members of the cast and were laughing along.
Luckily though this was resolved as I managed to show the video to lot's of people who didn't know any cast members including myself and gained feedback that it was purely the expression, energy and overall style of the music video that was enjoyable and funny, and especially 'quirky'.

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