Tuesday, 18 January 2011
Treatment on "Down Under"
There are only the two of us in our group, Elizabeth and myself, It was initially my pitch and Elizabeth liked the idea so we joined forces. We decided that I would be the singer in our music video as I enjoy acting and singing and thought there would be scope here to do so and also find other people to play the band members. We thought we'd try to share the director role between us as well as filming, I will try take care of casting and costume, etc. and Elizabeth was going to focus on settings and location and as well props like the car.
The basic outline of our coursework is to create a promotion package of an album including a music video for our chosen track, being Down Under - Men at Work, as well as a release cover - digipak and a magazine advertisement for the digipak.
Our Music Video is Joy Division meets the Rolling Stones, it will be a mixture of both Concept and Performance as we wanted to make the lyrics to the song metaphorical and interpret them ourselves rather than having a narrative video and taking the obscure lyrics literally.
The Music Video will have a core and secondary target audience, to an extent both equally important. Our core audience will be a youth audience, mainly eighteen year olds as it will be showed around school and therefore we want it to appeal to fellow students, as it is quite a punk/bohemian style this is likely to appeal to students and a younger audience (revolutionary?).
However as the original song is from the early 1980's we would like to re-vamp the song and get it to appeal to the people that already know the same well and were young when it was released, so a more mature audience may well be attracted to it as they were alive during the new-wave, punk revolution.